The author of Cash on Demand, Andrew Reynolds, talks to one of his students about the importance of bonus product creation as part of cash on demand success. These are the notes form that student
When Andrew Reynolds started out his Cash On Demand business he made that sure that the packages he sold not only included extra bonuses of genuine value but looked attractive too. He made his products irresistible.
It’s important that you don’t succumb to the temptation to add inferior bonus products. Tat for tat’s sake, simply isn’t good enough. Make sure that the quality of any cash on demand bonus you include matches or even exceeds that of the product itself. Andrew Reynolds gave me the example of the salesman selling kitchen knives. He always ensures that the quality, the sharpness, the life expectancy of any ‘free’ bonus knife added, to enhance value to the product proper, is top rate.
‘Free’ or not, you’ll undermine the whole proposition AND your reputation ‘giving away’ rubbish. Andrew Reynolds taught me that if I put my name to my products. I should make sure they are superb quality. You should do the same.
He learnt this with one of the earliest and most successful ‘front end’ products. The product wasn’t an Andrew Reynolds product in its own right. It was a three part Bill Myers video set which he’d bought the rights to reprint. He ended up selling 15,000 copies under the Andrew Reynolds name and making a serious amount of cash.
Here’s how:
First thing he did was update a process flowchart showing the process of running a cash on demand business like his but with more UK based suppliers and contacts. He titled it the “UK Product Developers Resource Guide”. A simple three or four page A4 document that was really useful to the customer ‘getting’ the cash on demand concept. Really useful and great value for money – especially as it was included FREE!
Andrew Reynolds didn’t stop there. He made cash on demand audio CDs using the soundtrack of a poorly videoed seminar. People had paid over $1000 to attend the workshop where Bill shared the secrets on how he made $35,000 in three days. Top quality information that Andrew could share with his customers in the form of a free bonus CD containing vital Cash On Demand advice and guidance
Cheap to reproduce, UK-centric and highly effective cash on demand bonus product not only added value to my front end product but also differentiated it from others. Andrew Reynolds shows you how in the Cash On Demand course.
Click here to see the rest of Andrew Reynolds articles.
©2011 Copyright Andrew Reynolds. All Rights Reserved Andrew Reynolds and Cash On Demand are registered trademarks
Sitemap
Andrew Reynolds and Cash on Demand are registered Trademarks. © Andrew Reynolds Cash on Demand training is the copyright of Bookingline plc