A student of Andrew Reynolds Cash On Demand course talks about swipe files
There’s a world of inspiration out there and when I’m searching for some new, fresh and inspired cash on demand copy I turn to my tried and trusted swipe files that Andrew Reynolds provided.
Andrew’s swipe files contain all manner of attention-grabbing headlines, sales letters, ads, order forms and copy I’ve collected over the years. Perfect for my cash on demand copywriting. In fact I add anything that I feel will help make my work of a higher standard and more productive. I often find myself leafing through my swipe file especially when starting a new cash on demand project. Anything to get the creative engine running through the gears.
Swipe files are incredibly useful. I strongly encourage all of my fellow Andrew Reynolds students to start creating one. Once paper based, these days it’s often easier to make them electronically. Scan the copy into your PC and save your swipe file of display ads, classifieds, sales letters, postcards etc as PDFs. Easy.
You’ll notice after a while that one of the main benefits of making a HUGE collection of winning sales letters and PROVEN HEADLINES is that by repeatedly studying and reading successful copy you actually begin to educate your mind to naturally adopt the skills of the person that wrote it. Andrew Reynolds taught me to get into the mind of good copywriters and use their skills to benefit of your own original cash on demand copy!
Get into the mind of good copywriters.
Such is the value of a good swipe file that Andrew Reynolds recently told me he bought one from an American lady for $10,000.
In fact he wasn’t the only one, as the same day she sold another similar package for roughly the equivalent amount on eBay.
$20,000 in a single day all for bits and pieces she’d collected in a cardboard box over the last few years….that’s GREAT business. Especially as swipe files make reeling out projects plain sailing and almost ensure your cash on demand success.
Who knows maybe you could sell your Swipe File for that sort of money! Certainly I’m building mine as fast as I can - to sell it. All thanks to an idea I got from Andrew Reynolds
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