Notes made by a student of Cash on Demand during a live presentation by Andrew Reynolds at one of his Cash On Demand workshops.
What is this Andrew Reynolds Cash on Demand system? What has he taught us to sell?’
Andrew Reynolds Cash on Demand system is a way to sell information products, educational products, training products – all products that make serious money and improve people’s quality of life.
We sell books, for example, or reports or newsletters – products that can be delivered on paper. Andrew Reynolds Cash On Demand system is also an amazing way of selling digital products. We sell DVDs, CDs, e-books, software – things that can be distributed in a digital format. It’s easy. You have a CD product, a customer sends you £39.95, you burn the CD and send it to them. Simple and profitable
If you don’t yet subscribe to Cash on Demand it’s probably worth just reminding ourselves of the business model.
Draw a funnel (for experienced students of Andrew Reynolds, I’m sorry you might find this a little dull, but it’s important to make it clear)
Draw a funnel shape. This is how the model works. You have a lot of people into the top of your funnel. A Cash on Demand front end product, at say, £69.95, with a 30-day money back guarantee leads them there. Once those customers are onboard we offer what Andrew Reynolds calls a “back-end” product.
We typically sell back-end products at around £697+ VAT, but you can price them at anything. Several thousand pounds if you want, Andrew Reynolds has a £3997 product in some of the niches he operates in for example. Do bear in mind that your cost on a £3997 product is probably around £50.
I know of one Andrew Reynolds student who has developed a £50,000 pound product. £50,000 pounds! Top end stuff, absolutely top- drawer stuff. See how we make money? Just keep it turning. Different people buy different products at different times. They’re all your customers though, in the funnel, so contact them all. Give them an offer they can’t refuse.
So that’s how Andrew Reynolds funnel system works, that’s how Cash on Demand works. Make sense?
The way we run that model? Make a note of this; is offering niche market products to hungry crowds of buyers. Using Andrew Reynolds model everybody wins.”
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